Project Portfolio

First some examples of consulting projects, then our market researches:

• Branding
• Communications
• Dealer and network development
• Market and customer
• Product Development


• Market Research Projects 2016-2020
• Market Research Projects 2011-2015
• Market Research Projects 2006-2010
• Market Research Projects 2005 and before

Branding

• Strategic advice on positioning and brand claim
• Development of dealer showroom design guidelines
• Brand loyalty analysis and advice
• Advice on development of shop-in-shop system
• Strategy advice, scooter positioning
• Brand Licensing study
• Competitive analysis, motorcycle brands
• Customer satisfaction, customer loyalty, customer experience

Communications

• Development of marketing handbook / brand book
• Engine oil campaign advice for ad agency
• Brand persona development regarding typical customers
• Social media strategy advice in multi-country environment
• Racing communications advice for ad agency
• Motorshow booth evaluation / strengths & weaknesses
• Development of Photography guidelines per market segment for ad agency
• Website evaluation in terms of content and navigation logic
• Evaluation of communication materials like brochures and video

Dealer and network development

• Online, pan-European dealer training development for new motorcycle and scooter models
• Advice on dealer standards and a dealer performance measurement system
• Showroom design consultancy
• Dealer design guidelines development
• Evaluation of point-of-sales materials and corporate identity materials at dealershops

Market and customer

• Ageing customers study
• Outboard engine market scan
• Off-road market step-up structure analysis
• Quad market scan, usage description, customer & market overview
• Customer profiling and segmentation, scooter
• Market status analysis of the Eastern European market for powered two-wheelers
• Motorcycle positioning analysis
• Quad market structure understanding & future projections
• Off-road market structure understanding & future projections

Product Development

• Concept development support for new motorcycles
• Creative brainstorms on new concepts
• Trend studies as background for development
• Concept evaluations regarding new types of vehicles and new types of watercrafts
• Design advice during design development
• Customer acceptance of new technologies

Market Research Projects 2016-2020

• Early customer profile & model evaluation after new model launches, online, Europe
• Online survey on boat purchase, France
• Dealer survey on brand image, Europe
• Dealer survey on electric bicycles and e-mtbs, Europe
• Customer survey regarding motorcycle finance, France, Germany, Spain, Scandinavia
• Online survey regarding ATV purchase, France
• Accessory survey regarding scooters, Spain, Italy
• Usage & Attitudes regarding adventure type motorcycles, Europe
• Usage & Attitudes regarding ATVs/RVs, Europe
• Customer interest in e-bikes / e-mtbs, Europe
• Engine configuration preferences among motorycle owners, Europe

Market Research Projects 2011-2015

• Engine preference online survey, Europe
• Show model survey for new motorcycle, France and Italy
• Electric bicycle surveys, Netherlands and France
• Supersports online survey, Europe
• Motocross face-to-face interviews, France, Italy, UK
• Off-road web survey, Germany, France, UK, Sweden
• Mystery shopping, motorcycle and ATV purchase, Israel
• Survey on used bikes, Europe
• Online survey three-wheeler, Europe
• Colouring surveys, Europe
• Ageing customer survey, Europe
• Vintage trend survey, Europe
• Online survey electric motorcycles, Europe

Market Research Projects 2006-2010

• Store audits / Dealer checks on product exposition, France, Spain, Germany, UK, Italy
• Online survey on showroom visit / shopping behaviour, Europe
• Quad market expert interviews with dealers, France, Germany, U.K.
• Quad online customer survey, Europe
• Focus groups on new type of vehicle, France, Italy, Germany
• Mail survey on snowmobile usage in Sweden
• Mystery shopping, motorcycle purchase, 10 countries
• Scooter model evaluation of a new model, France, Spain, Italy
• Desk research on shopping and customer behaviour in showrooms
• Data analysis regarding brand image & brand positioning
• Motocross and Off-road online survey on ownership & usage, Europe
• Desk research about beginners & entry into motorcycling and scootering
• Online survey on Design

Market Research Projects 2005 and before

• Motorcycle / scooter brochure evaluation by customers, U.K., Italy, France, Germany
• Off-road motorcycle online survey
• Expert interviews about electric water craft
• Customer loyalty analysis
• Motorcycle model evaluation by owners and prospects, France and Germany, for a model that failed to sell well
• Motorshow face-to-face survey on engine oil
• Customer profile, motorcycle and scooter models
• Expert interviews about racing communication activities